Design Search
A design search helps assess the novelty and distinctiveness of a product's visual appearance before filing a design application or introducing a new design to the market. By identifying relevant prior designs and existing registrations, we help clients make informed decisions regarding design protection, product development, and market positioning.
1
Design Assessment & Search Strategy
Each project begins with a review of the design and its key visual features. We identify the elements that contribute to the overall appearance of the product and develop a tailored search strategy focused on the most relevant design characteristics and jurisdictions.
2
Design Search
We conduct a comprehensive search of registered design databases and other relevant sources to identify potentially similar designs. Depending on the nature of the project, the search may include design classifications, visual similarity assessments, and keyword-based approaches to maximize coverage.
3
Similarity Analysis & Design Assessment
Identified designs are reviewed and analyzed in relation to the design under consideration. We assess the degree of similarity, identify distinguishing features, and evaluate the potential impact of existing designs on registration prospects or commercial use.
4
Reporting & Strategic Insights
Findings are presented in a clear and practical format tailored to the client's objectives. Depending on the level of support required, results may be delivered as a standalone search report or accompanied by a detailed review and strategic assessment. Where appropriate, we also highlight design differentiation opportunities, filing considerations, and areas requiring further investigation.
